I was having a conversation the other day about Dropbox, and the topic turned to how much storage individuals had purchased over the years. I decided to take a look.
The best source I could find was Western Digital’s quarterly fact sheet, quite a wealth of storage numbers. Using their numbers to extrapolate the rest of the market, I calculated that over 325 million external drives have been shipped with a total of nearly 200 exabytes of capacity over the last five years.
Strong words from Chris, but they ring true. It’s easy to forget that your device can be stolen, and your typical protections (e.g. a lot of folks don’t even bother to set a device login) can be circumvented way more easily than a well-designed, well-funded cloud storage service. Historically, according to the Open Security Foundation, reported exposures of personally identifiable information (PII) resulting from lost or stolen devices and media made up more than 22% of all incidents, while hacking made up 30%. The numbers are comparable. While the percentage of incidents related to hacking has increased dramatically in the last year, the um, Target has been easier prey like retailers.
Looking more broadly than security, I wondered if a cloud storage service could actually be better than storage on a device.
Most people I know have at least three devices. A laptop, a tablet, and a smartphone. Some have two of each, one for home, and one for work. If you’ve gone all Apple or all Android, the systems aren’t totally fragmented and disjointed, only partially so. Any deviation from either ecosystem, either at the device, app, or cloud service, and you start running into trouble.
I think it’s because the vendors don’t really know what we want.
They are learning the new style of computing at the same time we are. The cloud app vendors like Evernote and Dropbox are way ahead of the device and OS vendors, and it shows.