Tech Expectations

A deeper look at disruptive business and personal technology

Data storage market overview: State of the market in 2014


(updated 5/15/14)

Data storage is a massive market ($22.5 billion for the 2013 high end storage market alone), and has reached a critical point in its evolution, highlighted by dramatic changes in base technologies, interfaces, and service models. EMC’s recent acquisition of DSSD was another thought-provoking data point.

The 2014 Data storage market map is an attempt to capture these dynamics and the field of vendors in one picture:

2014 Data storage market map v3

Creative Commons License
2014 Data Storage Market Map by Leo Leung is licensed under a Creative Commons Attribution-NoDerivatives 4.0 International License.


Author: Leo Leung

I’ve been a designer, marketer, product manager, and mental health counselor (and often a blend of all of four) at Scality, Oxygen Cloud, EMC, and United Way. I'm currently a Product Manager for the Oracle Cloud Platform. I’m fascinated by great products, great experiences, innovative businesses, and the stories behind them. I’ll write about them at

4 thoughts on “Data storage market overview: State of the market in 2014

  1. Good luck, Leo. I’m very proud of you!

  2. Leo,

    Congrats on the new blog and this insightful post.

    I’d like to offer a few areas where I think you missed Hitachi, but instead of trying to get it all out in this comment, I went ahead and responded here in long-form…

    Will be interested in thoughts!

    Bob (a Hitachi guy) 🙂

  3. Reblogged this on and commented:
    Data storage market overview: State of the market in 2014

  4. Pingback: 2015 Data storage market review: continued disruption by flash, SDS, and cloud | Tech Expectations

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