EMC kicked off EMC World 2014 with the announcement of their acquisition of DSSD, a shadowy company founded by eccentric geniuses from Sun Microsystems: Andy Bechtolsheim, Jeff Bonwick and Bill Moore. DSSD has been working for three years to accelerate data access and organization for huge datasets by building object storage capabilities directly onto a custom chipset. This is a fascinating story, and can be seen as another step in the struggle of vendors to own information intelligence and speed access to exabytes of data being created.