Tech Expectations

A deeper look at disruptive business and personal technology

Facebook pays $3.6 billion for digital scent technology

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Silicon Valley received another jolt this morning as Facebook again paid billions to acquire a nasal nascent technology. This time, it was the Digital Scent Technology company Scentsitive, which recently raised $15,041 on Kickstarter. Scentsitive has a prototype “scent printer,” which currently produces a range of fermented scents ranging from balsamic vinegar to chou doufu. During the announcement, Facebook CEO Mark Zuckerberg, who was accompanied by the freshly “printed” smell of aged gouda cheese (a personal fav), proclaimed:

Scent is absolutely the next great social platform. It will change (a times violently) who we work, play, and communicate with.

Scentsitive, a 2.5 person shop, will be run as a separate company and be left to “innovate independently.” Scentsitive CEO Brent Whiffley said, “It became clear to our team, and our pet dog, that Facebook was the right place for us to grow and realize our, er, vision.”

A spokesperson from Givaudan, creator of such masterpieces as Calvin Klein’s Obsession and J’Adore, praised the Facebook move, calling it “inspired. The emotional pleasure of fragrance, if targeted, would be like Eros firing advertisements straight into the prefrontal cortex.”

No word on when hearing, taste, touch, or the rumored sixth sense will be appropriated.

Happy April Fool’s Day!


Author: Leo Leung

I’ve been a designer, marketer, product manager, and mental health counselor (and often a blend of all of four) at Scality, Oxygen Cloud, EMC, and United Way. I'm currently a Product Manager for the Oracle Cloud Platform. I’m fascinated by great products, great experiences, innovative businesses, and the stories behind them. I’ll write about them at

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